Organic Average Position: Shows how pages from your website rank in regular, unpaid searches compared to pages from other websites. Competition: Lets you filter keywords by how difficult it will be to receive a top position with them.
You can filter by high, medium, and low difficulty. For small businesses, it's generally recommended to filter for medium to low difficulty, as these tend to have a lower suggested bid, so you can make more of your budget. Lets you further narrow your research to show only ideas that are closely related to your search terms or content, keywords that are already in your plan, and more.
While the purpose of filters is to whittle down your keyword list or report, remember not to set too many restrictions. Consider starting general, using just one or no filters to start, and testing out the filters to make sure you aren't overlooking any opportunities. Now that you have the basics on how to use the Keyword Planner, it's time to explore some strategies for making the most of it.
The tool allows you to view Google-recommended keywords generated by:. Keyword: Type in words or phrases relevant to your business or website to get new ideas or longer-form keywords you may not have considered before. Landing Page: Enter a specific page on your site or any site , and the tool will read the page and generate relevant keywords. Product Category: Select which product categories best describe your business to discover popular keywords frequently searched within your industry.
This could help you identify keywords that you might not have realized potential customers are using to search for businesses like yours. When analyzing the suggestions the tool gives you, keep in mind that if a keyword has high search volume, there might also be a lot of competition for it, raising its suggested bid.
Try to choose keywords that are realistic for your campaign, and that won't absorb the majority of your budget. Your results in the keyword planner tool will show the average monthly search volume, search trends, suggested bid, etc.
These filters will also let you design your campaigns around different languages. If you find that your company is popular with both English and Spanish speakers, using the Google Ads keyword tool helps you find the most relevant keywords in each language, so you can create separate ad groups to reach both audiences. The competition level for keyword choices can substantially inflate their costs. High competition keywords cost more per average bid, and using them may make it more difficult — and expensive — for your ad to gain a top-level viewing position.
Using the Google Ads keyword tool can help you find effective keywords that fit your budget by showing you what other advertisers are paying for keywords. You can see which of your desired keywords are within reach of your budget, and build your campaign around them to improve your chances of being seen by potential customers.
While the suggested bid feature provides a good estimation of general costs, Google's first page bid estimate tool provides an estimate of how much it will cost to rank on the first results page based on the Quality Score of your keywords and current competition for them. To view the estimated first page bid metric for your keywords, follow these steps:.
Most keyword research tools are incapable of telling you how many people search for a term in specific states, cities and other localized areas. They just show search volumes for the entire country. Such volumes are somewhat useless when it comes to local SEO. The cool thing about Google Keyword Planner is that you can actually see the estimated impressions for much more localized areas. Even for specific cities. Just start typing a location into the location filter at the top. You can also use it to understand the most popular locations from which a term is searched.
You will see a list of the top countries from which the keyword gets searched. But you can go even deeper. Knowing that most searches come from the UK, we can set UK as the location in the location filter. Now the Locations box will show more localized areas. This would be a great way to get on the radar of potential customers. Good idea? The folk at Rentalcars. I have no affiliation with rentalcars. People use many types of device to browse the web these days, namely smartphones, laptops, and tablets.
While the text is totally readable, some of the numbers on the screenshot are pretty difficult to read on a small screen size. To do this, add a keyword to your plan and go to the Plan Overview.
Look at the Devices section, namely the Impressions bar. Rollover this and it will tell you what percentage of impressions come from each device category. This makes sense. Google Keyword Planner is clearly a powerful tool.
I recommend incorporating it into your keyword research workflow. Luckily, this can be solved with other keyword research tools, such as Ahrefs Keywords Explorer. Such tools combine data from Google Keyword Planner with clickstream data to generate accurate search volume estimations, and more. Take Ahrefs Keywords Explorer for a spin for 7 days here.
Or check out our full guide to doing keyword research here. Joshua Hardwick. Article stats Monthly traffic 6, Linking websites Tweets The number of times this article was shared on Twitter. Share this article.
Email Subscription Subscribe. Do you want more traffic from Google? You first need to do keyword research to understand what people are actually searching for. New to keyword research? Band names with common phrases Band names that use common phrases, or phrases that have other meanings, can also be a challenge. Band names with words of famous things Some band names include a word that also happens to be a word for something else. So this is something important to keep in mind when building your Band Keyword List.
SEO people like to categorize keywords into three main groups: Short tail. Working on SEO for your music website? Build a stunning band website and store in minutes Promote your music on your own unique website.
Grow your fan base with built-in marketing tools. Start your 30 day free trial Free 30 day trial, no credit card needed. Share your thoughts Comments on this post are disabled. It's really neat to see industry experts like yourself take keyword research like this to a whole other level for musicians. Thank you for sharing this. Posted by vis on Sep 8 AM. Great article! I'm gonna try it out and for VIS.
Gracias bandzoogle. So it's not actually free to access - you have to pay for it, and you have to set up a campaign before you really have the tools to do it properly. I agree. I posted same yesterday but my comment is not appearing. Can we get to the keyword tools for free or not? Making an ad first seems rather silly, don't you think?
Hey Emah, Brad, Thanks for pointing that out. It is indeed a hassle, I wish there were an easier way. Google makes it that way on purpose, and unfortunately the only way you can access their Keyword Planner tool is to follow their steps.
Once you've finished setting up your campaign and I would just put filler text in and made sure all of your campaigns are turned off, you then have full access to your account, including the Keyword Planner tool. So, as long as you don't run any campaigns, it is free. There are other free keyword research tools you can use, but they're simply nowhere near as good. Google has by far the best data on keywords, and the Keyword Planner tool in Adwords is the only way to access is directly.
You can find plenty of others by searching around as well. If you want "the good stuff" though, definitely go with the Adwords tool. Hope that helps.
Thanks for the clarification! I'll set up a dummy campaign which will never run in that case Posted by Robert on Nov 7 AM.
I tried many keyword research tools but the best is secockpit. This software has almost everything you need in such tool, not good that very expensive I usually use fiverr if i need keywords for new site. Thanks Robert. I would encourage musicians to do their own keyword research, to be more hands-on.
I also recommend the free option as far as tools go i. Really Helpful. I am now determined to change my keyword strategy for my music blog. Thank You so much. Posted by shreelatha on Jun 20 AM. Another Great Post! Yes keyword research is very necessary element to create a post.
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